Many people are under the false impression that the music industry is somehow crashing because of the internet, even though now you can buy beats online, promote online for free and distribute yourself for lower costs than at any other point in music history .Exactly how is it failing again? Anyway, this article was written to clear the air for hip hop artists, rappers and all musicians alike. There should be no thoughts going around that somehow illegal downloading and cyber pirating has ruined the game because quite simply, it hasn't done much damage at all. In fact it's my belief that the internet has made everything change for the better.
Everybody in the media likes to talk about how sales are declining for major artists and how somehow this means that the rest of the industry is doomed to a fate of crashing and total annihilation. They don't want you knowing the truth about what's happening in the music industry and so I'm here to clear that up for you. The major industry is losing sales dramatically and they're not doing as well, that's absolutely true. But that doesn't mean a thing because if you look at the independent industry, it's actually never done as good as it's doing right now! It's doing better than you could possibly comprehend while majors are indeed falling off.
In 2009 Billboard magazine estimated that 50% of all album/single sales made that year were by independent record labels and artists! That's a huge number considering that for most of music history there has been an undeniable domination done by major record labels. The reason the numbers are shooting up for us and down for them is because people are starting to appreciate independents more, but also because independents are able to promote themselves much easier in today's industry. As people start to flock towards the independent music scene, the major labels are slowly losing their touch and seeing less sales every project they put out.
So the internet has been blamed for the destruction of the industry when it simply isn't the truth. In reality, according to every study I've seen that had any legitimacy, only 20% of sales are seen as a loss due to cyber pirating. That means that 80% of music lovers still buy music from their favorite artists and they have no problem doing so! Tell me, if the vast majority is still buying, how can it be that the internet has ruined anything? In fact I believe that the internet has brought life back into the rap industry with new technologies.
The internet has seriously made everything better. You can now promote yourself online for free which has dramatically changed the music industry with websites such as MySpace, Twitter and Facebook making it possible to get some serious recognition using the internet. You can get huge numbers of fans on these sites. Also you can even sell to them using companies such as Tunecore which allow you to distribute yourself online and get your music on all the major retailers such as iTunes, Rhapsody and many others. Distribution is so affordable it would blow your mind. It's about as much per year as a single fancy lunch would be. You can also buy beats online which has helped the industry as well.
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